After using this serum, I found it easier to blend when applying makeup. It's a serum, but it also acts like a moisturizer, as it instantly hydrates the skin and evens out the tone of my face after use.

— Sensitive Skin User

29 years old

The serum product makes my face brighter, smoother and smells good.

— Sensitive Skin User

28 years old

I feel my skin is more moisturized and supple after using this serum, the hydration and content are felt because my skin looks bright, healthy and glowing.

— Sensitive Skin User

25 years old

Skin feels more supple, smooth, and hydrated. Its light texture absorbs quickly and is comfortable to use before makeup. It makes complexion blending easier, resulting in a more flawless, natural-looking, and longer-lasting makeup. It truly delivers a premium skincare experience.

— Sensitive Skin User

35 years old

Advisory

Guided by dermatological expertise, every RUBA formula is thoughtfully designed for sensitive, urban skin.

Meet our advisor. Bringing clinical insight to skincare made for sensitive skin.